Mike Robitaille

Partner, Deloitte Canada

November 24, 2023 | 10:45 am - 11:45 am

Session
The Ideals that Galvanize and Mobilize People

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The Ideals that Galvanize and Mobilize People

Human ideals are unseen social structures that organize and motivate people; and form the shared beliefs of a group or society. There are 18 human ideals desired by all people – regardless of age, sex or ethnicity. However, unlike many goals, values or beliefs these specific ideals rely on the cooperation of others to be achieved. As a result, the pursuit of one of these human ideals is at the root of every significant movement in social and commercial history. Session sponsored by:

The relationship between leadership, social movements and commerce is the defining motivation in Mike’s career. He has worked in Marketing at Labatt Breweries, at multinational ad agencies and founded the fastest growing ad agency in Canada. Today he is committed to helping business leaders create the ultimate competitive advantage – more people cheering for their companies to win – through Canada’s first and only Purpose and Momentum Group, Deloitte:Isaac.